David Kwong – Spellbound

Description

There is no official instruction manual for practicing illusion. However, inthis book I’ve distilled the methods I use onstage into seven core principlesthat have centuries of beta-tested success behind them. These seven fundamentalsempower magicians to command a room, to build anticipation, and to appear to workwonders. They keep us at least one step ahead of the audience, showcasing ourabilities and converting skeptics into supporters. But you don’t have to bea magician to master these principles. And you needn’t be an entertainer tobenefit from them. On the contrary, they can be game changers for you in anyarena—political, corporate, technological, even in your social life. In the chapters that follow you’ll learn the rules of human behavior andcognition that make your audience susceptible to illusion. You’ll meetthought leaders and innovators throughout history who have used thesetenets to leverage their ideas into industry empires. And you’ll discoverhow these seven principles can give you an edge on the competition andgrant you a greater sense of control in your own life.